Tuur wrote:Yak wrote:I'll pick up a copy in town today to see for myself.
Just got mine in the mail. I would advice you to have a huge NCoT at hand.
As I was saying Yak yesterday I saw myself when I was working in the
other company as a "war againist competition" can start.
Certaintly there are many ways but the thing I saw is if you want to be
effective and make people really believe in what you say you have to
base you "war" on
facts.
It generally involves spending quite some time studying what your
competitors have and what they don't have and comparing it with what
you have.
If you have something that someone else has the same then you have
to explain to people "why your thing is better than the other one" you
have to prove that in some way "you have an enachement", if you can't
prove that then "keep it smoother" just state you have it but don't say it's better.
If you have some stuff that others don't have then here you can play
your bells, you can start saying "all the wonderful benefits" you can have
thanks to this feature that the others don't have (yet).
If there are things you miss .. you can still try to play another game, saying
things along the lines of "yes we don't have this because we tought that
in having this stuff we might have the following disvantages so we decided
to take a different approach".
Of course any
real defect/missing the competitors have you can
point your finger at and make them look "20 times worse" than what they
really are.
But they must be "real defects/missings" that are there without any doubt.
The moral of the story is "you must have evidence", you can't make a
beliveable campaign based on "chattings" and/or making people believe
things that can't be actually verified and/or that can't be directly compared.
To say loud and big "I am the best" this does not work, it just makes you
look "you are just one saying that getting big air", to talk about
"potential" showing actually nothing is still a thing that does not work.
It's not credible and makes you look .. odd ..
You want to convince people that something is good you have to
supply credibility backed up by samples.
Nintendo promised "innovation" and they bloody well did, their controller
and what is coming around it is real innovation.
Microsoft promised some innovation as well, the online community stuff
and they said that the 360 would have been lot improved after the Xbox.
And it's really all like said.
Sony is saying around that "they are ahead anyone else", but don't look
convincing at all and they don't back up what they say with some real
evidence that proves it's like that.
Clearly, they are fucking behind everyone in this moment, they had troubles
they wanted at any costs to do a launch in this moment even if they
are not really ready for, they started to should loud an wide "we are
Sony we are the big" but what they are putting in your hands in this
moment is not so big at all.
They should have waited a bit more, fix up the things and come out
with some more reasonable facts and evidence.
Instead they choosed the option to create "a lot of fuss in their fans base"
trying to convince people that "all the do is better than anyone else" and
that "we are the best because we are Sony".
That is the message really.
This is the thing mostly irritating of Sony now.
That the PS3 in a future will be a good piece of HW with some good stuff
it probably will be, that maybe a day it will be with more advanced SW
and stuff it maybe will be as well.
But in this moment now, handling a campaign that way they are doing seems .. very silly (to be gentle).
I think IMHO they did not a big thing in putting that American guy as CEO
but that is a judgement we'll live to the future.
It does not sound so Japanese any more.