It's like those ads for those pregnancy tests where you see "3 weeks" and a note just below "the word 'weeks' is used forbenedictw wrote:The only one that's bugging me right now is the 'magic film of cleaning' one. Then at the end is shows a demonstration of what its like in use and its clearly marked 'dramatisation only'. Fuck that, you show a demo of a product, show a demo of the product. If you glue a bloke to a board and fly him above London, you have to be able to do that.
dramatisation only and bears no meaning" or those things that supposedly should make your eyelashes "incredible" and a
note says "image enached in post production and false lashes inserts been used" or same thing about a miracolous product
for hair and then the note says "hairs extensions been used and professional procedures been used" or "this product will
give you a professional-like feel" with the note that says "this is not equivalent of a professional job".
Likewise in general "this product is good for you it will make you better" but practically ONLY "if you are already good and
you already feel better".
In short is in a way "extremely odd" because they give you THE FEELING/EXPECTATION that something is going to happen
while at the same time warning you that "actually this is NOT going to happen".
I think the logic goes that if you create an expectation that is big enough, expectation beats even the opposite evidence.
Which, in a way, it's part of how the brain works, if you expect something to be SO good then you'll brain will refuse to
accept the idea "actually is not so good at all", it will "minimize" this effect and a part of you will always think "well maybe
it's not SO good but it's still good ENOUGH" for me.
The other kind of the game is that fundamentally all that involves "just buying", a very simple act where the only thing
required is you have the money for.
Is the feeling of "which this simple act ( buying that product X ) that involves really almost zero effort I get the promise
that I am doing something good / something good is going to happen to me, if it does not happen I cannot blame myself
cause I have done 'the correct thing' ( buy it ) , at most I can blame the product for not keeping up its promise, the
fault is not mine".
Let's not forget the humans are more inclined to accept and love positive illusions rather than accepting the negative
reality of things or the feeling that "actually to get what you really would like to is going to be 10 times harder than
what it shown here and, quite some of you, could NEVER get it precisely because of that".
Selling good illusions is a very old story, that always work to some extent.
Illusions and dreams keep people going, some dreams can turn into reality when lot of effort and resources are applied but
sometime they won't be a reality in the life time of the one(s) that started it, some dreams are never meant to be reality
and some of them are good precisely because that is never going to happen.
Anyway, ads have nothing philosophycal or not much and the ultimate goal of an ad is to make you buy something and
give your money to someone else.
"We are in only for the money" - Zappa
What is "rude" about ads is that they are designed to exploit weaknesses and mechanisms of the human nature for the
pure reason of the money god, some ads anyway are really honest, they show you a thing for what it is, but most of them
yes do show you a thing for what it is but they trick you to believe is much more than what it really is and/or is going to
do things for you beyond what actually the thing does.
Funny this is that "if you believe enough, 1/3 of it is probably going to happen".
If you believe in getting X is going to make you feel better, even if X has not any direct effect at all on it the thing is
you do feel better .. that car is not going to make me feel better or improve my health or whatever because it has some
magic component in it .. but I buy it and I feel good I got it .. the more I am convinced, the better I feel, that car
becomes a kind of "carrier" or a "trigger mechanism" for your satisfaction.
So if I mange to create something so full of good promises and things and you buy it and jut because of your self
convincement you get "part of all those promises" because you believe it is so .. it becomes someway completely irrelevant
what is the real object I sold you and you got .. in essence you bought a wagon of promises you belive in.
This thing is not going to phisically do that much for your health at all when you eat it .. BUT .. you eat it and you believe
to feel SO good and doing SO well and you are SO happy.
Some people could say "fooking hell, a product like that is a success then, most important, is not going to hurt you even
if it does 'phisically nothing' "
You are not selling "well being" but you are selling "well feeling", which, is still a valuable thing some people would be more
than happy to pay money for
