I agree that some brands use cost to make themselves seem moremightyzim wrote: Apple has gone back to making itself a brand and a premium brand at that. This means their units *must* be expensive compared to their competitor in order for them to keep the premium brand.
'premium' but you also lose customers who think they are poor
value.
That is, in my opinion, the number one problem with Apple, their B&O
tendencies (crap hifi with over-the-top design that costs a packet).
God I wish Apple would avoid doing the same.
I think Apple needs to avoid being seen as a 'premium' brand and
try to shift opinion so that they are seen as a trusted, safe and good
value (not low cost) brand. FWIW I think the PowerMacs, displays
and Xserves fit this model. I think the iBooks, PowerBooks and
eMacs are close. The current iMac is a conspicuously 'premium'
product, nice kit, but probably the worst price/performance of
all Apple products.
I'd hope that no Mac user picks the platform because it is
'reassuringly expensive' or elitist, but you only need to wander
round some of the Mac forums to see that some Mac users
clearly do use a Mac for those reasons.
It's hard to believe but the Mac slogan was once:
"The computer for the rest of us." It was meant to
signify a computer that put ease of use and affordability
first, the Volkswagon of Personal Computers. Now though
it drips with irony.
Then again maybe the new $699 G5 xMac (iMac 3) will return
the Mac to its roots.
crayzee design and underwhelming performance with a price
tag that makes you draw a sharp breath.




