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In May this year Microsoft bought Massive Incorporated, a young but highly successful company that drops ads into online PC games.
In addition to the posters and billboards, Massive is introducing clickable multi-level video commercials that enable products to be ordered from within the game.
MSN is a huge technological innovator in terms of ad-serving technology, they've got a very large and substantive ad sales organisation. So bringing that technology into this industry will really enhance it
"Enhance" the industry by littering it with fucking adverts that nobody wants to see? These people make me sick. Coming next from TeamXecuter - Adbolcker 360. You can but hope.
Dear Microsoft, and the gaming industry in general:
Fuck you and the shareholders you fellate with your endless enhancements of the revenue stream at the expense of your customers.
In May this year Microsoft bought Massive Incorporated, a young but highly successful company that drops ads into online PC games.
In addition to the posters and billboards, Massive is introducing clickable multi-level video commercials that enable products to be ordered from within the game.
MSN is a huge technological innovator in terms of ad-serving technology, they've got a very large and substantive ad sales organisation. So bringing that technology into this industry will really enhance it
"Enhance" the industry by littering it with fucking adverts that nobody wants to see? These people make me sick. Coming next from TeamXecuter - Adbolcker 360. You can but hope.
Dear Microsoft, and the gaming industry in general:
Fuck you and the shareholders you fellate with your endless enhancements of the revenue stream at the expense of your customers.
Signed: James
Because adverts only happen in games, especially by microsoft.
Rod_S wrote:"Enhance" the industry by littering it with fucking adverts that nobody wants to see? These people make me sick. Coming next from TeamXecuter - Adbolcker 360. You can but hope.
Somehow I don't see this taking off. It's a bit of a dead-end really and it's been shown to be completely ineffective and cheapen the product its in. There's a much better revenue model - people want to choose their content and will pay for the privilege, like skins for Wipeout on the PSP.
Jamesac wrote:
Dear Microsoft, and the gaming industry in general:
Fuck you and the shareholders you fellate with your endless enhancements of the revenue stream at the expense of your customers.
Signed: James
Because adverts only happen in games, especially by microsoft.
Wow, that was an amazingly good job of missing the point. Do you practice in your spare time?
Microsoft is picked out specifically because the quoted article is about Microsoft. "the gaming industry in general" is added on not only to register displeasure with the practice in general but also to show that I know it's not only MS doing it. I didn't bitch about ads before movies, product placement, 60-minute tv shows cut down to 40 minutes of content, or any of that other stuff because that's not what we're talking about here.
Jamesac wrote:
Dear Microsoft, and the gaming industry in general:
Fuck you and the shareholders you fellate with your endless enhancements of the revenue stream at the expense of your customers.
Signed: James
Because adverts only happen in games, especially by microsoft.
Wow, that was an amazingly good job of missing the point. Do you practice in your spare time?
Microsoft is picked out specifically because the quoted article is about Microsoft. "the gaming industry in general" is added on not only to register displeasure with the practice in general but also to show that I know it's not only MS doing it. I didn't bitch about ads before movies, product placement, 60-minute tv shows cut down to 40 minutes of content, or any of that other stuff because that's not what we're talking about here.
Did I miss clarifying anything?
James
No no, do carry on bitching if it makes you feel better.
What's your viewpoint on this, Rockwaldo? Not bothered about marketers and advertisers having even more involvement in games? Personally, having had the misfortune of working in marketing, I can't think of anything worse. Be interested to hear if you think there's anything positive to take from this news.
Rod_S wrote:What's your viewpoint on this, Rockwaldo? Not bothered about marketers and advertisers having even more involvement in games? Personally, having had the misfortune of working in marketing, I can't think of anything worse. Be interested to hear if you think there's anything positive to take from this news.
Not usually one to get all stuffy and that, but this subject isn't really for this thread, so mind taking it elsewhere?
I can't say I'm dreadfully bothered. I guess it depends on the execution. If a full blown ad is served up in the middle of a game without warning, interuppting gameplay, then that clearly is going to get on your tits.
If its a well placed in-game banner as part of the scenery (Didn't Wipeout do this?), then well that's no different to walking down any high street in the UK is it not?
You never know this alternative revenue stream might reduce developer costs and thus indirectly allow more creativity and orginality in games going forward...
Rod_S wrote:What's your viewpoint on this, Rockwaldo? Not bothered about marketers and advertisers having even more involvement in games? Personally, having had the misfortune of working in marketing, I can't think of anything worse. Be interested to hear if you think there's anything positive to take from this news.
